手机APP下载

您现在的位置: 首页 > 双语阅读 > 双语新闻 > 经济新闻 > 正文

矿泉水越来越奇葩,改用易拉罐装就融资160万美元

来源:沪江 编辑:alice ?  VIP免费外教试听课 |  可可官方微信:ikekenet

This is Liquid Death. It's water sold in a tallboy, and the startup behind it just raised $1.6 million in seed funding.

这就是液体死亡。这是一款罐装出售的纯净水,它的创业公司刚刚筹集了160万美元的种子资金。
Liquid Death was dreamed up by cofounder and CEO Mike Cessario, a former creative director for Netflix. In an interview with Business Insider, Cessario said he was inspired to launch Liquid Death because of his background in the punk and metal scenes.
“液体死亡”是由Netflix联合创始人兼首席执行官、前创意总监迈克?塞斯里奥(Mike Cessario)构想出来的。塞斯里奥在接受《商业内幕》采访时表示,他是受朋克和金属音乐背景启发而推出“液体死亡”。
"We knew the easiest crowd for us is anyone into heavy metal, punk rock, and that kind of world because they immediately get the joke and get the humor and have never seen anything like it," Cessario said. "What makes this appealing for such a large group is that it feels like a niche thing."
塞斯里奥说:“我们知道,对我们来说,最容易击中的消费者是那些喜欢重金属、朋克摇滚和那种类型的世界的人,因为他们能立即领会到其中的笑话和幽默,而且他们从来没有见过类似的东西。”“对这么大的群体来说,这个项目之所以有吸引力,是因为它就像是一个利基市场。”

矿泉水越来越奇葩,改用易拉罐装就融资160万美元.jpg

Cessario said Liquid Death's cans look cooler than bottled water, and believes that straight-edge and vegan punks would like the fact that the company plans to donate 5 cents from every can sold to clean up plastic garbage from the ocean.

塞斯里奥说,液体死亡罐看起来比瓶装水更酷,他相信,直尺朋克和素食朋克会喜欢该公司计划从出售的每个罐子中捐出5美分,用于清理海洋塑料垃圾。
"If you think about it, it makes sense; everything metal and punk is extreme," Cessario said. "Being vegan is extreme, protesting the deforestation is extreme. There are more vegans at a heavy metal show than Taylor Swift show. We are by far the most sustainable option for packaged water, which is a big driver for why people want to buy from us."
“如果你仔细想想,这是有道理的;所有的金属和朋克都是极端的,”塞斯里奥说。“成为素食主义者是极端的,抗议森林砍伐是极端的。去看重金属演唱会的素食主义者比看泰勒·斯威夫特演唱会的要多。到目前为止,铝罐无疑是最具可持续性的饮用水容器选项,这是人们想从我们这里购买的一大动力。”

重点单词   查看全部解释    
option ['ɔpʃən]

想一想再看

n. 选择权,可选物,优先购买权
v. 给予选

联想记忆
donate ['dəuneit]

想一想再看

vt. 捐赠,转移(电子)
vi. 捐款

联想记忆
insider ['in'saidə]

想一想再看

n. 局内人,知情人

联想记忆
plastic ['plæstik, plɑ:stik]

想一想再看

adj. 塑料的,可塑的,造型的,整形的,易受影响的

 
extreme [ik'stri:m]

想一想再看

adj. 极度的,极端的
n. 极端,极限

 
creative [kri'eitiv]

想一想再看

adj. 创造性的

联想记忆
deforestation [.di:fɔris'teiʃən]

想一想再看

n. 森林开伐,滥伐森林

联想记忆
interview ['intəvju:]

想一想再看

n. 接见,会见,面试,面谈
vt. 接见,采

 
swift [swift]

想一想再看

adj. 快的,迅速的
n. 雨燕,线轴

 
appealing [ə'pi:liŋ]

想一想再看

adj. 引起兴趣的,动人的

 
?
发布评论我来说2句

    英语学习专题

    可可英语官方微信(微信号:ikekenet)

    每天向大家推送短小精悍的英语学习资料.

    添加方式1.扫描上方可可官方微信二维码。
    添加方式2.搜索微信号ikekenet添加即可。
    友情链接:大满贯开户:QQ:407378  大满贯  大满贯棋牌  大满贯下载  大满贯棋牌下载  大满贯总代  大满贯棋牌总代  大满贯代理  大满贯棋牌代理  大满贯股东  大满贯棋牌股东  大满贯棋牌主管  大满贯棋牌招商  大满贯主管  大满贯招商  大满贯棋牌平台  大满贯平台  大满贯娱乐官方  大满贯官方  大满贯棋牌注册  大满贯棋牌开户  大满贯注册